Many of us have already been familiar with the conventional, text based internet marketing way of communicating with our customers. More often we read a lot of articles, numerous reviews about a certain product or service. We see different font types, various writing styles, and different contents. In fact, content marketing is a highly effective marketing strategy. Now imagine yourself watching a video of a person relating his or her story on how he or she was able to succeed in his chosen endeavor. By using such a Viddictive Demo, you see this person’s facial expression and feel his or her emotions and see the actions. You feel the frustrations he felt when he first failed in his endeavor. You see how happy the person felt while reaching the goal. According to www.business2community.com in such situations, you feel like you are with that person in the very room where the person was carrying out speech in front of many people. Now, which do you think between the two medium is more powerful and effective in communicating the message?
What does a Video marketing offer to people?
Video marketing attracts a broad audience. Not everyone has the patience and tolerance to read several pages of Marketing Secrets or Network Marketing secrets even though it may sound exciting. Most people will prefer just to watch and listen to a video containing the same content, on his or her time and there is a human element involved. In fact, video marketing appeals to the viewing senses of the audience. On the other hand, the usual text-based techniques only appeal to the sense of sight. Video Marketing demands the use of the sense of sight and sense of hearing and most importantly “emotion.”
Undoubtedly, video marketing presents high credibility. Because more often the technique of video marketing involves a person to give speeches on the concerned subject, viewers will most likely establish a sense of recognition to the person in the video. Your prospects get to put a face alongside the valuable information that you are sharing. With this, the speaker in the video, namely yourself also gets the benefit of being known for your vast knowledge and experiences, which increases his credibility and reputation.
Video marketing lets you own your message. Nobody can duplicate your video, not say the same things you have said because you have been already recognized first and was associated already with the knowledge you have shared in the video. By this, you are protected from copying and other severe cases of identity theft. Video Marketing can also be a word-of-mouth marketing tool. If your viewer finds your video useful and appealing, they may opt to share it with their friends or colleagues. The secret is in how you execute the idea so that the video will look interesting and can go viral.
Lastly, you can use video marketing to create an idiot-proof step-by-step tutorial which may be very appealing to viewers. Most especially in our current times today when everyone seems to be in a hurry to do things almost all at the same time, your video presents a better medium to use in doing tutorials since you may be able to show live examples to convince your audiences.